This has been a series of ads created as part of a brand awareness campaign to promote the University of Denver in Denver and in Chicago. We started out doing an AB test to see which ad set would perform better - the animated D Frame or the full frame b roll approach. After the campaign ran for two months, we had collected enough data to learn that the D Frame had a higher conversion rate. For our next ad set we utilized just the D Frame approach.
After data analysis, I made the next ad set of just the D Frame. These ads ran on Instagram and Meta platforms in Denver and the Chicago Area
